ABOUT 3DEGREES
What Does 3 Degrees Mean?
Some scientists believe that by the year 2100, the earth’s temperature may
rise as much as 3 degrees celsius. An increase of just 3 degrees could cause
catastrophic and irreversible damage. You can act now to protect
our future.
According to the Intergovernmental Panel on Climate Change (IPCC), global average air temperature near the Earth's surface rose about 0.74 degrees Celsius during the past century. Climate models referenced by the IPCC project that global surface temperatures are likely to increase by 1.1 to 6.4 °C (2.0 to 11.5 °F) between 1990 and 2100.
Many studies indicate that an increase of 3 degrees may be a particularly dangerous threshold. For example, a well-publicized 700 page report issued in 2006 by Nicholas Stern, the head of the British government's economic service and a former chief economist of the World Bank concluded that a 2-to-3-degree increase in average temperatures could leave one-sixth of the world's population facing floods or droughts. It could reduce crop production in Africa enough to put several hundred million people at risk of starvation.
The 3Degrees name helps us tell the story of how important it is that we reduce the magnitude of climate change and prevent the rise of the earth’s temperature even by a few degrees.
What does the tagline mean?
The tagline represents a sense of real hope – that the challenges facing our planet as a result of climate change can largely be solved. The solutions are right here on earth and they are doable.
We see a double meaning in the tagline: The process of understanding how the evolution of climate science has affected policy and public opinion, and what that means for your business, can be challenging. The tagline represents the two primary things we strive to accomplish as a company – 1) to work closely with our partners to determine their climate impacts and 2) simplify the process of developing or supporting clean energy and carbon reduction projects around the world.