Month: January 2018

The do’s and don’ts of marketing your renewable energy purchase

whitepaper-marketingclaims

For a variety of reasons, companies are increasingly buying renewable energy as a way to reduce their carbon footprint. After making this investment, many companies want to share the news of their environmental commitment with interesting stakeholders including customers, employees, investors, and environmental organizations. Done well this can help a company improve employee and customer satisfaction, garner positive press and enhance their brand value. Done poorly, a company runs the risk of brand damage, accusations of greenwashing, and may be subject to fines if in violation of federal or local regulation.

This white paper shows you how to avoid those pitfalls and provides clear, concise guidance to all organizations that want to accurately communicate their actions to support renewable energy.

Download the white paper to learn:

  • What is an environmental claim?
  • Who regulates market claims around renewable energy?
  • Guidelines for making an accurate claim.
  • Examples of potentially troublesome marketing claims.
  • Common areas of confusion.

The source of this white paper is a webinar series for the EDF Climate Corps fellows.  EDF Climate Corps is a summer fellowship program that embeds trained graduate students inside leading organizations to accelerate clean energy projects. We thank EDF for allowing us to share this content with a wider audience. 

Learn more about renewable energy certificates and power purchase agreements.

Or contact us.

OneEnergy, 3Degrees, and Net Impact Announce 2018 Energy Scholars

2018 Energy Scholars award winner-group shot

Top academic minds join high caliber community of renewable energy leaders

2018 Energy Scholars award winner-group shot

From left to right: Bhuvan Neema, Michelle Davis, Krisztina Pjeczka, Josh Constanti, Kayla Kutter, Jaydeep Laljani, Taylor Price, and Nitish Garg

In partnership with Net Impact, OneEnergy Renewables and 3Degrees are thrilled to announce the 2018 class of Energy Scholars.

The Energy Scholar program, now in its seventh year, is designed to cultivate and empower tomorrow’s renewable energy leaders through professional mentoring, networking, and industry access. The goal of the program is to foster a new generation of skilled and experienced professionals to take on the fight against climate change.

“We congratulate the 2018 Energy Scholar awardees and look forward to supporting their contributions toward an equitable new energy economy,” said Jennifer Barnes, vice president of operations & communications at OneEnergy Renewables. “We are also thrilled to have partnered with our long-standing friends at 3Degrees this year.  OneEnergy believes that with both companies working together, the Energy Scholars will enjoy even more career opportunities and experiences.”

The Energy Scholar Program recipients comprise students from esteemed institutions such as Duke, UCLA, University of Michigan, and Yale across the spectrum of renewable energy industry needs, including sustainable energy policy, power system modeling, and renewable thermal technologies.

“We are enjoying getting to know this diverse and talented class of Energy Scholars.” said Adam Capage, vice president of corporate and government affairs at 3Degrees. “Their impressive academic achievements, coupled with steadfast commitment to growing the renewable energy industry makes us optimistic about the future.”

Net Impact, OneEnergy Renewables and 3Degrees would like to congratulate the exemplary dedication these students continue to demonstrate and look forward to seeing the impact they will make on the renewable energy sector.

“Net Impact is so proud of our continued partnership with One Energy Renewables during the last several years!” said Liz Maw, Net Impact’s CEO. “This year, we deepened our shared commitment further, cultivating emerging-generation renewable energy leaders through the Energy Scholars program. By expanding our partnership to include 3Degrees, another pioneering organization focused on transitioning towards a low-carbon economy, as well as including the topic of racial diversity at the Energy Scholars conference session, collectively, we’re accelerating our future energy industry leaders in key, relevant ways. We look forward to many more years of working together for a more sustainable world.”  

To learn more about the Energy Scholars program, click here  and here.

Dempsey Ridge: Wind Farm Project

oklahoma

Dempsey Ridge: wind energy farm

The Dempsey Ridge wind project is located in Beckham and Roger Mills counties, in western Oklahoma, approximately 10 miles southwest of Cheyenne. The wind energy farm sits on over 7,500 acres of agricultural and grazing land. The project has a capacity of 132 MW, consisting of 66 wind turbines.

This project is also known as the “Big Smile” wind farm, named after an employee of the project developer who lost a battle with cancer.  

Environmental and Social Benefits

The Dempsey Ridge Wind Farm provides a number of environmental and social benefits to its community and the larger region. First, the project provides enough clean energy to power 46,000 homes. Further, each year, this renewable wind energy source saves the planet from nearly 339, 000 metric tons of carbon dioxide.

The Wind Farm also created over 150 temporary jobs during construction and the on-going operation of the wind farm has created 13 new full-time, skilled local jobs. The project will generate more than $20 million in tax revenue for Roger Mills County and will provide supplemental income to participating agricultural landowners through its 99 lease agreements.

3Degrees + carbon offsets

Learn more about renewable energy certificates or to view other project profiles

Or contact us.

Scenic View Dairy: Methane Digester Project

Michigan state outline

Scenic View Dairy: methane digester project

The Scenic View Dairy has been operating since 1985. Owned by Brian Geerlings, this farm, which is located about an hour from Grand Rapids, Michigan, is home to approximately 2,200 milking cows, 1,500 heifers and 10,000 grow-finish swine. Prior to the digester project, as on many other farms, the manure at this facility was stored in an open lagoon and field-applied seasonally. Manure decomposes anaerobically in open lagoons, resulting in large amounts of methane gas, a very potent greenhouse gas.

With the dairy methane digester in place, manure is now taken from the barns and gravity-fed to the digesters where the methane is captured and used for energy production. The potential sale of carbon offsets helped make the Scenic View methane digester system financially feasible. The digester system was installed and first came online in June 2006. Scenic View Dairy was the first commercial facility in North America to generate both pipeline-grade methane and electricity from animal waste.

Environmental and Social Benefits

The methane produced from this system is utilized to generate electricity for on-farm use. Excess power is sold to the power grid for the use of the community.

Other benefits of the system include: utilizing the separated solids as animal bedding, reducing the odor of the effluent, and producing sustainable energy for the farm and local community (600 homes). The farm is also saving money on heating costs, bedding costs, and solids disposal.

For more info on Scenic View, check out this video.

3Degrees + carbon offsets

Learn more about renewable energy certificates or to view other project profiles

Or contact us.

Top challenges for businesses setting goals around climate change

cdp-luncheon-nyc

Last month, 3Degrees hosted an interactive luncheon for top sustainability leaders at Fortune 500 companies. The session, which included presentations from Lance Pierce, president of CDP North America and Kim Fiske, 3Degrees vice president of strategy and corporate development, revolved around challenges and successes of setting and achieving renewable energy (RE) and greenhouse gas (GHG) reduction targets. Executives from over a dozen top tier companies gathered to learn about a range of environmental targets and the merits of each.

Discussion focused on a few key areas:

subject-oneWhy should companies set a renewable energy or greenhouse goal?


As in so many other parts of business, here the old adage holds true: what gets measured gets managed. This is why setting public renewable energy and GHG goals is imperative for organizations looking to drive innovation and maximize cost efficiency. CDP data indicates that companies with public goals make more progress at a faster rate than those that do not. Other reasons for goal setting includes improved competitive positioning and compliance.

reason-twoBarriers to setting and achieving goals.


Organizations across various sectors said they were facing similar challenges to setting and achieving public goals. Top challenges included:

  • Uncertainty on where to begin and how to build a business case
  • Lack of data and reporting
  • Lack of support from appropriate stakeholders

Other challenges included budgetary issues, fear of failure, and lack of internal alignment. For organizations that have set goals, some cited a lack of an action plan as another significant challenge.

Fortunately there is no need to reinvent the wheel. There are a number of resources and examples to draw upon from groups like CDP and from consulting organizations like 3Degrees. Learn from the experience of others and adjust their approach to your organization’s needs, appetite for change and corporate culture. Best practices include involving a broad group of stakeholders, starting small, and considering all relevant options for reducing your footprint, not just those with the most “buzz”.

reason-3Goal setting options


There are many types of goals that companies can set around reducing their carbon footprint. These include intensity goals, goals around energy efficiency, and goals around absolute reductions. These may (but don’t have to be) associated with public pledges of commitment. At our event, participants were most interested in discussing the relative merits of two particular pledges/goals: RE100 and Science Based Targets (SBTs).

RE100 asks companies that participate to commit to 100% renewable energy. RE100 can be appealing to companies because of the relatively low barrier to participation and relative simplicity in aligning stakeholders. The continuing decline of renewable energy costs also make it an attractive emission reduction option and has led to a recent spike in adoption.

According to the 2017 CDP report, the number of companies with renewable energy targets has increased 23% in the last year.

Another goal setting option that appears to be part of a growing movement among industry leaders is science-based targets (SBTs). The Science Based Targets Initiative has established a common framework that companies can rally behind. It also sends a strong message to the market about the need for meaningful action on climate and can also help uncover the most cost-effective mechanism for individual organizations.

Signing on to SBTs is a significant commitment and can be overwhelming for many organizations. It oftentimes requires a fundamental change to the business which may be too high a hurdle for some. In addition, partly because of its popularity, there is currently a backlog of companies awaiting data and target validation, leading to a longer adoption process.

One size does not fit all


Every industry and every company has unique challenges and opportunities when it comes to reducing their carbon footprint. The trick is to find which set of tools work best for your organization today and in the future.

With a portfolio of options to choose from including onsite solar, renewable energy certificates (RECs) green tariffs and power purchase agreements (PPAs), we recommend companies consider all available tools.

The graph below illustrates what tools are being used across industries to address scope 2 emissions targets.

power-purchase-agreements*EACs (energy attribute certificates) include RECs, GOs, and IRECs.

Bottom line: By taking a portfolio approach to establish environmental targets, organizations are able to diversify risk, manage costs, and have a greater overall impact.  This all starts by determining the most meaningful goals for your company.

For more information on RE & GHG goal setting or to speak to someone directly about your organization’s unique set of challenges, please contact us or request a quote.

 

For fourth year, 3Degrees is named Best Trading Company by Environmental Finance

3Degrees was recently named the 2017 Best Trading Company in Renewable Energy Certificates (REC) – North America for the 4th year in a row by Environmental Finance magazine. These awards honor the expertise and ingenuity of the leading brokers, traders and intermediaries in environmental markets worldwide and are based on a survey of customers and peers.

“It is an honor to be recognized once again by our partners, customers and peers and a testament to the hard work, integrity and creativity of our entire team,” says Scott Eidson, vice president of environmental markets. “Our work – and the work of everyone in our industry – is key to continuing to our ongoing fight against climate change.”

3Degrees offers products and services across the globe and it is our extensive industry knowledge and focus on high-touch customer service that keeps hundreds of energy suppliers and buyers returning to 3Degrees each year. “In today’s volatile markets, our steadfast focus on building strong relationships that create value has served our partners extremely well,” says Eidson.

3Degrees recently celebrated our 10 year anniversary and has transacted more than 130 million megawatt-hours of renewable energy. Overall, this is the sixth time 3Degrees has earned a top designation by Environmental Finance readers in this category.