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Energy & Climate Consulting
Energy & Climate Consulting
Resource

The do’s and don’ts of marketing your renewable energy purchase

For a variety of reasons, companies are increasingly buying renewable energy as a way to reduce their carbon footprint. After making this investment, many companies want to share the news of their environmental commitment with interesting stakeholders including customers, employees, investors, and environmental organizations. Done well this can help a company improve employee and customer satisfaction, garner positive press and enhance their brand value. Done poorly, a company runs the risk of brand damage, accusations of greenwashing, and may be subject to fines if in violation of federal or local regulation.

This white paper shows you how to avoid those pitfalls and provides clear, concise guidance to all organizations that want to accurately communicate their actions to support renewable energy.

Download the white paper to learn:

  • What is an environmental claim?
  • Who regulates market claims around renewable energy?
  • Guidelines for making an accurate claim.
  • Examples of potentially troublesome marketing claims.
  • Common areas of confusion.

The source of this white paper is a webinar series for the EDF Climate Corps fellows.  EDF Climate Corps is a summer fellowship program that embeds trained graduate students inside leading organizations to accelerate clean energy projects. We thank EDF for allowing us to share this content with a wider audience. 

Learn more about renewable energy certificates and power purchase agreements.

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