Author: Ruth Moorman

Innovative renewable energy project in Asia reduces emissions and costs

rooftop solar

Aggregated rooftop solar enables multinational corporate to meet renewable energy goals

A large corporation with facilities around the globe wanted to address their emissions from electricity in the Asia Pacific region. With 3Degrees’ help, the company signed a long-term Power Purchase Agreement (PPA) from an offsite aggregated solar rooftop project spanning more than 500 buildings. New renewable energy opportunities are difficult to bring to fruition in many Asian nations, but we were able to identify and source this opportunity to support the client’s need for renewable energy and also support their energy load by integrating this project into their retail energy contract. Additionally, this deal structure had never been done locally before, positioning the company as a market leader.

Key challenges

Although the client had extensive experience executing renewable energy transactions in the United States, the client’s needs globally present fundamentally different challenges. Many of their facility loads are comparatively small, in nations with limited renewable resources or infrastructure and corporate purchasing is in its infancy.

Navigating energy markets in Asia can be particularly challenging and potentially risky due to rapidly evolving market conditions and regulatory environments. In this case, the location of interest had land constraints and a relatively small local renewable energy industry. These limitations made it impossible to use competitive commercial renewable contracts or to access cost-effective utility-scale projects. It required a unique solution with a deal structure that had never been executed in this region.

How we helped

3Degrees designed and executed a strategy to source renewable energy supply that could serve the client’s own facilities, as well as be available to trusted partners.To do this, we conducted market price and risk analysis based on historical price fluctuations and power market structure. Once the client understood the market and risks, we helped them develop a targeted list of project opportunities and conducted due diligence on the most suitable projects. With the targeted project concept and strategy agreed on, the client needed to develop direct relationships with local entities as this was a new concept and involved many stakeholders. To do this, 3Degrees provided introductions between the client, project developers, energy retailers and technology providers. With all stakeholders in agreement, we supported the client in the early stage of contract negotiations.

Results

  • Client signed a long-term PPA for power generated by an aggregated portfolio of commercial and residential rooftop solar PV; the power is delivered via a power retailer to the company’s facilities
  • Installations spanned more than 500 buildings  
  • Reduced client’s energy costs as compared to the standard energy mix from their previous provider
  • Client is now expanding its international renewable portfolio to other regions

More on 3Degrees Energy and Climate Consulting

PSE and Customers Win with Coordinated Marketing and Outreach

Western Washington is an area of the country widely known for cloudy skies. As the popularity of solar power grew around the country, residents of the Pacific Northwest tended to look the other way, incorrectly classifying solar as not for me. In 2013 as PSE and their 3Degrees support team set out to grow the program, they thought the misconception over solar could actually be used to their advantage.

The effort, coined “Year of the Sun,” was a year-long campaign that positioned solar energy at the core of its marketing and outreach efforts. Of course the resource was always positioned as one of a mix of fuels but by leading with highly recognizable solar, customers could more easily make the jump to what defines “renewables” and get one step closer to understanding the choice before them.

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The campaign plan emphasized multiple impressions that built off of one another along with strict adherence to branding styles across all channels:

  • Digital and print media (paid and earned)
  • Direct marketing through the mail and bill package
  • Person to person outreach
  • Solar and sunshine themed thank you gifts

The Results

By the end of the year, the campaign reached over 100,000 account holders and resulted in 10,000 new PSE Green Power program participants – the greatest increase over a single year in the history of the program. It also earned media attention in several local publications, hundreds of views of the Solar Works video and new social media followers. Traffic to the green power web pages also increased by 58%.

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The Icing

Once target participation and expanded awareness goals were met, the campaign was deemed a success. Just the same, winning an award doesn’t hurt. In 2014 the campaign was recognized at the Renewable Energy Markets conference for its effort in building the green power market as the first ever winner of CRS’ Leadership in Green Power Education.

3Degrees outreach team attended hundreds of events ranging from farmers markets and chamber meetings; and knocked on thousands of doors.

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About PSE

PSE’s Green Power Program is one of the largest in the country and consistently appears on NREL Top Ten lists for participation and overall sales. 3Degrees has partnered with PSE on their Green Power Program since 2009. Since then program participation has increased by 21,000 new accounts. A number of tactics including direct marketing and outreach are used throughout the year to manage attrition and ensure growth.