Fully optimized green power programs provide a huge opportunity for utilities. When designed and implemented well, these programs offer numerous benefits.
SLU is Missouri’s first institution of higher education to commit to match all electricity used in student residence halls with renewable energy through the Ameren Missouri Pure Power® Program. Founded in 1818, Saint Louis University (SLU) is one of the oldest and most prestigious Catholic universities in the nation. 2018 marks its bicentennial and to […]
Over 125,000 customers participate in innovative renewable energy program In 2000, Pacific Power, a regulated utility serving customers across a six state region, launched its Blue SkySM renewable energy program. The program was well-received and steadily gained customers in its early years. By 2004, Pacific Power was offering three different products within the program and […]
Subscribers to utility green power programs pay a premium on their electricity bill for renewable energy certificates (RECs) in order to support renewable energy projects and reduce their personal carbon footprint. Since the late nineties, utilities have launched REC based green power programs in response to customer demand or regulatory mandate. There are now over 850 […]
The residential renewable energy market is primed for rapid growth. A confluence of market factors is increasing choices for residential customers. Utilities in particular are eager to provide more choices and enhanced customer engagement. 3Degrees recently released a white paper that discusses the challenges for utilities in designing and delivering meaningful products to satisfy growing customer demand. The […]
Recently the power of person to person outreach was featured by energy communications professional John Egan in his piece Utilities, Do More Face-to-Face Public Engagement! In the post, Egan makes the case that despite the proliferation of digital communications tools there are still plenty of times when you need to “look someone in the eye to […]
Let’s be honest, designing a community solar product that resonates with customers, utilities, and regulators can be challenging. Many of the products we see in the market overlook customer needs and include unattractive requirements, such as upfront costs and rigid contracts. Designed to mitigate utility risk, these elements actually increase risk by hindering marketing and […]
