Recently the power of person to person outreach was featured by energy communications professional John Egan in his piece Utilities, Do More Face-to-Face Public Engagement! In the post, Egan makes the case that despite the proliferation of digital communications tools there are still plenty of times when you need to “look someone in the eye to […]
Let’s be honest, designing a community solar product that resonates with customers, utilities, and regulators can be challenging. Many of the products we see in the market overlook customer needs and include unattractive requirements, such as upfront costs and rigid contracts. Designed to mitigate utility risk, these elements actually increase risk by hindering marketing and […]
