As more states develop policy mechanisms for developer-led community solar, projects are proliferating. While some are highly successful, others struggle to sell out their capacity. To help build this market, we conducted research to determine what consumers want in a community solar product. The research was designed to answer the question: We used a conjoint […]
Let’s be honest, designing a community solar product that resonates with customers, utilities, and regulators can be challenging. Many of the products we see in the market overlook customer needs and include unattractive requirements, such as upfront costs and rigid contracts. Designed to mitigate utility risk, these elements actually increase risk by hindering marketing and […]
Last year, we published a three-part series about community solar as offered by regulated utilities. These articles focused on key program design decisions; many of those discussions are just as relevant now as they were last year. But today I’d like to take the conversation up a level and talk about all the different varieties […]
As more customers become interested in having solar, utilities are looking to meet that demand through new community solar offerings. The content of this white paper is focused on assisting utilities that voluntarily choose to implement community solar programs. Launching a new utility offering is similar to launching a new product. As utilities develop these […]
The first community solar programs were started nearly a decade ago, and, as the name suggests, the early efforts were led by communities — neighbors, small towns, places of worship — in each case, a group of people dedicated to building solar systems and sharing the benefits of the electrical output. From these humble beginnings, […]
