Recently the power of person to person outreach was featured by energy communications professional John Egan in his piece Utilities, Do More Face-to-Face Public Engagement! In the post, Egan makes the case that despite the proliferation of digital communications tools there are still plenty of times when you need to “look someone in the eye to see if you can trust what they’re saying.”
We couldn’t agree more — and, in fact, we’ve built a service around this belief.
Egan spoke with our National Outreach Director, Garrett Downen, who rated door-to-door outreach as one of the most effective uses of a utility’s marketing dollar. “It’s scalable, and the results are predictable,” said Downen.
Considering adding door-to-door outreach to your marketing program?
Our experience has been that community outreach offers incredible growth potential for many utility programs as well as an opportunity for the utility to become an even more visible part of the communities it serves.
For any utility considering person to person outreach we recommend you use a foundation of well-trained staff who know how to represent your organization and brand. At 3Degrees, we call that need “S3”: Safety, Service, Sales. Whether or not a customer chooses to participate in a program, each interaction with a representative must be positive and professional. We suggest you follow our mantra:
- Safety is paramount
- Customer service is critical
- Program uptake is a key objective
Of course you don’t have to go it alone either. 3Degrees offers outreach services for our clients, tailored to your unique customer base and service goals. Interested in learning more? Contact us.