3Degrees, a leader in utility green power programs, was recently awarded a contract by a large California investor owned utility (IOU) to support the launch of their new community solar program.
Through this contract, 3Degrees will provide marketing and consulting services including the implementation of customer acquisition and retention strategies and tactics. This work will encompass a wide variety of marketing tactics including web, social media, direct mail, and community outreach support. All activities are focused on generating awareness, interest and participation in this new solar offering. 3Degrees will also help the utility meet Green-e certification requirements for the marketing and customer disclosure elements of this program. Green-e is a voluntary certification program that sets consumer protection and environmental standards for renewable energy.
“Community solar is a great opportunity to provide utility customers with choices about where their energy comes from,” says Adam Capage, vice president of Utility Partnerships at 3Degrees. “We look forward to helping our client launch this groundbreaking new community solar offering.”