As more states develop policy mechanisms for developer-led community solar, projects are proliferating. While some are highly successful, others struggle to sell out their capacity.
To help build this market, we conducted research to determine what consumers want in a community solar product. The research was designed to answer the question:
We used a conjoint analysis to have consumer trade off amongst various product attributes. This approach allows us to understand which attributes are most important and the impact they have on customer demand for the offering.
The report also offers insights into awareness of community solar and marketing messages that will resonate with consumers.