Green Tariffs

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UTILITY PARTNERSHIP PROGRAMS
GREEN POWER PROGRAMS
COMMUNITY SOLAR

Designing the right green tariff

Green tariffs are a mechanism for allowing customers to share in both the costs and benefits of new renewable energy added to a system mix. When done right, green tariffs help advance renewable energy in meaningful ways.

The 3Degrees Difference

3Degrees has over a decade of experience serving both utility and corporate customers’ renewable energy needs ⁠— which uniquely positions us to advise on the most effective green tariff design. Because we work so closely with both customer segments, we can effectively bridge the gap between utilities’ biggest challenges and internal complexities, and corporate customers’ motivations and needs.

LEARN MORE
UTILITY PARTNERSHIP PROGRAMS
GREEN POWER PROGRAMS
COMMUNITY SOLAR

Program Design Support

No two green tariffs are, or should be, exactly alike. To help utilities figure out the right design for their specific needs, 3Degrees has developed a Green Tariff Program Design Matrix that helps clients navigate the key trade-offs embedded in program design.

Financial Structuring Guidance

The cost and credit structure of a green tariff program determines the overall net cost to external customers and is always a strong influence on the program’s viability and appeal. From recommending ancillary services to protect against shifting costs, to helping utilities choose between market or non-market-based credit structures, 3Degrees removes complexity and advises utilities on how to design green tariffs that work. 

Customer Insights and Engagement 

Every green tariff design includes trade-offs. 3Degrees helps utilities ensure they make the right ones given their goals and target customers. After designing the optimal green tariff, we help bring these programs to market in a way that resonates with customers and how they evaluate renewable energy solutions. 

3Degrees enhances utility customer relationships through:

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RESEARCH

Customer interviews and primary research in the early phases of program design helps utilities understand the features that are most meaningful to their target customers

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TRAINING

Training for utility account managers on how corporate customers evaluate green tariffs and how to navigate the customer journey successfully

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MARKETING

Support includes building a sales and marketing plan, presenting information to target customers, answering customer questions, and other services as needed

“A green tariff had the potential to jump-start economic development in our service territory. But in order to do so, it had to be attractive to current and potential commercial and industrial customers. It was great to work with our corporate customer and 3Degrees to develop an approach that worked for both our business customers and the utility.”

— TERI VAN SUMEREN, Executive director of energy efficiency and renewables at Consumers Energy

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